Multimedia Firm can analyze and evaluate your business model and tell
you which marketing campaigns will be most effective in attracting
new
customers,
including
both
online
and
offline
promotions.
You'll be able to quickly identify which referral sources (i.e. search
engines, e-mail campaigns, newsletter sponsorships, print ads and affiliates)
generate the most revenue, products, customers and orders for your business.
You'll also see which sources have the highest browse-to-buy ratios and
the highest overall revenue potential. This actionable information enables
timely decisions, such as continuing a successful marketing strategy
or stopping a campaign from going nowhere. A measure-respond-measure
scenario employing the latest tools and optimization ensures that your
company
makes the most efficient use of marketing resources.
|
|
|
|
Business & Website Analysis :
|
Our marketing specialists will
understand your business and analyze your current website before making
recommendations for your on-line venture. We know that taking a little
more time getting the initial requirements can lead to increased sales
and reduced costs down the road. We like to meet with our clients and
help them project accurate sales estimates so that we can plan for
your online growth. When you buy an e-commerce solution from Multimedia
Firm you have a company behind you with proven experience. We
will help your company develop realistic expectations and
growth through our pre-development meetings.
|
Search Engine Optimization :
|
Multimedia Firm knows that good search
engine placement can make the difference between success and failure
on the web. It's also one of the most cost effective ways to advertise
since approximately 50% of web users who will find your site most likely
will use a search engine to get there. Today it seems that every search
engine is
using
different algorithms for listing websites. Multimedia Firm has gained
a great understanding of this process from the many clients we
have
helped and hosted.
|
|
Pay-Per-Click Campaigns :
|
Right now one of the hottest forms
of online marketing is pay-per-click advertising. You select keywords
and buy your way into the top positions on most major search engines.
Multimediafirm has seen many success stories based on this type of
marketing if it is approached the right way. Multimediafirm develops
pay-per-click campaigns for our clients so that we can track the conversion
rates
of every word or phrase your company buys. After these conversion rates
have been collected we help our clients produce new campaigns that
build on past success. Many of our customers see a snowball effect
of new online sales with this marketing approach.
|
|
Email Collection & Marketing :
|
Another important aspect of online
marketing is through email campains. We are not talking about "spam" or
bulk emails sent out to the masses - they don't work. We are talking
about
generating targeted opt-in email lists that will generate sales time
and time again. Some of our customers treat these email lists like
gold and with good reason. In some cases they receive up to a 33% success
rate while marketing new products through their lists. Multimedia Firm
helps our customers develop these lists and grow them. We have the
tools
to make it work.
|
|
Affiliate Marketing :
|
Affiliate marketing is a cost-effective
way of building online sales by having other companies send customers
to your site. The main hurdle with this type of marketing is having
the software in place to track affiliate sales. Multimedia Firm
has the tools to make affiliate sales a reality. Imagine having 25
other sites selling your products or services online. With very little
risk involved - affiliate marketing has helped many of our customers
increase sales while maintaining a budget.
|
| |
